CREATIVE DEVELOPMENT

CORPORATE IDENTITY
Rhycom will design or refine your logo, tagline, color scheme and supporting brand materials such as business cards, stationery, and PowerPoint™ templates. All items will be compiled into a corporate Brand Standards Guideline which you can use as a pattern to ensure consistency across the company and each project.

CREATIVE EXECUTION
For each marketing tactic, Rhycom has in place processes, called Creative SOPs, to effectively develop creative deliverables which will meet the established objectives. We closely facilitate the full execution of all materials to ensure the quality and integrity of the final product. We work closely with our vendors to ensure the best possible outcome for all projects.

Print Design
Direct mail and letter campaigns, product and service brochures, leave-behinds, and any other internal or external correspondence.

Print Advertising
Advertising optimized for magazines and newspapers.

Environmental Design
Trade show displays, event promotions and outdoor advertising and signage.

Interactive
Website and DVD development, search engine optimization, Google and Yahoo! Search Marketing adword planning, email marketing campaigns, online advertising and sweepstakes giveaways.

Broadcast Advertising
Advertising optimized for television and radio.

WEB PROGRAMMING
Flash Design, SEO, Java, PHP, .NET, ASP and E-Commerce

MEDIA & PUBLIC RELATIONS PLANNING
Focusing a part of your budget on media advertising and public relations will help expand the reach of your brand, as well as establish your brand as an industry player. Rhycom will research media channels, circulation and media costs; then select and prioritize media vehicles and placements based on target audience, message and budget. We will also develop a plan for contact with external sources as well as internal communication with employees.

CONTENT MANAGEMENT
Writing creative content for all marketing tools relies on crucial information provided to us by our clients. While a catchy headline might grab a potential customer’s attention, it is the details that will determine their further interest.